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Focusing on legal outcomes that depend on measurements and interpretations of consumer and firm behavior, the chapters explore how consumers form preferences, perceptions, and beliefs, and how marketers influence them. Specific questions include the following: How should trademark litigation be valued and patent damages assessed? What are the challenges in doing so? What divides certain marketing claims between fact and fiction? Can a litigant establish secondary meaning without a survey? How can one extract evidence on consumer behavior with the explosion of social media? 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All three are relevant for modelling complex automated processes interacting with human operators.The book also discusses challenges when applying the foundations for modelling of technical artefacts. Overall, it provides a cross disciplinary integration of several fields of knowledge. These disciplines include intelligent process control, human machine interaction, and process and automation design. 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The tools supplied in the text allow a direct approach to the mathematical foundations of convex optimization, in particular to optimality and duality theory. Other applications in the book concern convexification processes in optimization, non-convex integration of the Fenchel subdifferential, variational characterizations of convexity, and the study of Chebychev sets. At the same time, the underlying geometrical meaning of all the involved concepts and operations is highlighted and duly emphasized. A notable feature of the book is its unifying methodology, as well as the novelty of providing an alternative or complementary viewto the traditional one in which the discipline is presented to students and researchers. This textbook can be used for courses on optimization, convex and variational analysis, addressed to graduate and post-graduate students of mathematics, and also students of economics and engineering. It is also oriented to provide specific background for courses on optimal control, data science, operations research, economics (game theory), etc. The book represents a challenging and motivating development for those experts in functional analysis, convex geometry, and any kind of researchers who may be interested in applications of their work.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":52894153834775,"sku":null,"price":6072.63,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/9783031295515.jpg?v=1781256771"},{"product_id":"sustainable-development-goals-series-9783031363207","title":"Sustainable Development Goals Series","description":"\u003cp\u003eThe book provides new perspectives from leading researchers accentuating and examining the central role of the built environment in conceiving and implementing multifaceted solutions for the complex challenges of climate change, revealing critical potentials for architecture and design to contribute in more informed and long-term ways to the urgent transition of our society. The book offers a compilation of peer-reviewed papers that uniquely connects knowledge broadly across practice and academia, from the newest technologies and methods to indigenous knowledge, community engagement, techniques for ecosystem regeneration, nature-based solutions, and more.   The book is part of a series of six volumes that explore the agency of the built environment in relation to the SDGs through new research conducted by leading researchers. The series is led by editors Mette Ramsgaard Thomsen and Martin Tamke in collaboration with the theme editors: - Design for ClimateAdaptation: Billie Faircloth and Maibritt Pedersen Zari- Design for Rethinking Resources: Carlo Ratti and Mette Ramsgaard Thomsen (Eds.)- Design for Resilient Communities: Anna Rubbo and Juan Du (Eds.)- Design for Health: Arif Hasan and Christian Benimana (Eds.)- Design for Inclusivity: Magda Mostafa and Ruth Baumeister (Eds.)- Design for Partnerships for Change: Sandi Hilal and Merve Bedir (Eds.)\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":52894261182743,"sku":null,"price":44475.09,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/9783031363207.jpg?v=1781256875"},{"product_id":"palgrave-studies-in-creativity-and-innovation-in-organizations-9783030476755","title":"Palgrave Studies in Creativity and Innovation in Organizations","description":"\u003cp\u003eThis book examines how contemplative arts practice and a mindful approach to creativity, can be used to offer new possibilities for facilitating team creativity and collaboration in organizational settings. The author employs a qualitative, action research paradigm, using arts-based and ethnographic methods, to explore the perceived effects of a contemplative arts workshop process on team creativity and collaboration within an organization. The book demonstrates how a contemplative arts workshop process may be used to facilitate mindfulness, trust, communication, collaboration, and creative insights among teams and working groups. It explores each of these themes in depth and develops a model based on those findings. The model includes five elements: 1. Individual-Level Mindfulness, 2. Trust and Authentic Communication, 3. Team Cohesion and Collaboration, 4. Creative Ideation and Insights, and 5. Leadership: Creating a Culture of Innovation. Combining theory and practice, the bookoffers a series of mindfulness and contemplative arts exercises that facilitators can use to address each of the five levels of the model. This book weaves together contemporary psychological research on mindfulness and organizational creativity along with practical applications and contemplative arts exercises for practitioners and scholars of workplace creativity, management and organisational and industrial psychology.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":52894369054999,"sku":null,"price":7422.41,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/9783030476755.jpg?v=1781257118"},{"product_id":"physics-and-astronomy-9783031167232","title":"Physics and Astronomy","description":"\u003cp\u003eThis book is a winner of International Academy of Astronautics 2023 Life Science Book Award. This textbook covers the range of psychological and interpersonal issues that can affect astronauts living and working in space. It deals with the three major risk areas cited by NASA s Behavioral Health and Performance Element: Behavioral Medicine, Team Risk, and Sleep Risk. Based on the author s more than 50 years of experience in space-related activities writing, conducting research, and teaching undergraduate and graduate courses, the book follows a comprehensive range of topics that include: cognitive effects; psychiatric issues; cultural influences; salutogenic and positive aspects of space travel; autonomy and delayed communication; current plans to return to the Moon and Mars; analysis of study environments such as the polar regions, submersible habitats, and space simulation facilities; and more. It draws on research, literature, and case studies from the 1950s onward, showing readers in a natural and accessible way how the field has progressed over time.The book contains ample end-of-chapter summaries and exercises as well as a complete glossary of key terms. As such, it will serve students taking courses in aerospace psychology, psychiatry, sociology, human factors, medicine, and related social sciences, in addition to space industry professionals and others interested in the complexities of people living and working in space.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":52894370070807,"sku":null,"price":7422.41,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/9783031167232.jpg?v=1781257141"},{"product_id":"engineering-9783030221379","title":"Engineering","description":"\u003cp\u003eThis textbook presents a modern treatment of fundamentals of heat and mass transfer in the context of all types of multiphase flows with possibility of phase-changes among solid, liquid and vapor. It serves equally as a textbook for undergraduate senior and graduate students in a wide variety of engineering disciplines including mechanical engineering, chemical engineering, material science and engineering, nuclear engineering, biomedical engineering, and environmental engineering. Multiphase Heat Transfer and Flow can also be used to teach contemporary and novel applications of heat and mass transfer. Concepts are reinforced with numerous examples and end-of-chapter problems. A solutions manual and PowerPoint presentation are available to instructors. While the book is designed for students, it is also very useful for practicing engineers working in technical areas related to both macro- and micro-scale systems that emphasize multiphase, multicomponent, and non-conventional geometries with coupled heat and mass transfer and phase change, with the possibility of full numerical simulation.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":52894372823319,"sku":null,"price":12080.49,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/9783030221379.jpg?v=1781257211"},{"product_id":"economics-and-finance-9783030619626","title":"Economics and Finance","description":"\u003cp\u003eOnce called the \u0026amp;quote;dismal science,\u0026amp;quote; economics now offers prescriptions for improving people's happiness. In this book Richard Easterlin, the \u0026amp;quote;father of happiness economics,\u0026amp;quote; draws on a half-century of his own research and that conducted by fellow economists and psychologists to answer in plain language questions like: Can happiness be measured? Will more money make me happier? What about finding a partner? Getting married? Having a baby? More exercise? Does religion help? Who is happier-women or men, young or old, rich or poor? How does happiness change as we go through different stages of life? Public policy is also in the mix: Can the government increase people's happiness? Should the government increase their happiness? Which countries are the happiest and why? Does a country need to be rich to be happy? Does economic growth improve the human lot? Some of the answers are surprising (no, more money won't do the trick; neither will economic growth; babies are a mixed blessing!), but they are all based on reason and well-vetted evidence from the fields of economics and psychology. In closing, Easterlin traces the genesis of the ongoing \u0026amp;quote;Happiness Revolution\u0026amp;quote; and considers its implications for people's lives down the road.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":52894381900055,"sku":null,"price":2428.24,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/9783030619626.jpg?v=1781257476"},{"product_id":"the-palgrave-kets-de-vries-library-9783030626013","title":"The Palgrave Kets de Vries Library","description":"\u003cp\u003eAt this critical junction in the history of humankind, leaders that are proficient in magical thinking aren't going to solve our problems. 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As a psychoanalyst and leadership professor let loose in the world of renowned global organizations-as a passionate educator and scholar, or just a human being at the receiving end of heart-rending emails-he examines thepitfalls of leadership and the challenges for the professionals who work with senior executives in today's AI-focused world. He points out why leaders can derail, and what steps they can take to prevent this from happening. Ultimately, this book encourages you to \u0026amp;quote;Know yourself,\u0026amp;quote; but makes no bones about the challenge it represents. Understanding our \u0026amp;quote;inner theatre\u0026amp;quote; will always be an uphill struggle. Kets de Vries points out why deep dives into our inner world are always fraught with many anxieties. Included in the many subjects covered by the author are the loneliness of command, the management of disappointment, the destructive role of greed, the impact of stubbornness, the role of storytelling, the importance of wellness, and the role of corporate culture. In addition, the book addresses the important topic of how to create great teams and best places to work. Furthermore, the book touches on endings- the ending of our career and the growing realization of the inevitable ending of our life. As time grows short, Kets de Vries emphasizes that we have no time to lose in dealing with our anxieties, regrets, and the things we spend much of our life determined not to see. 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While new interaction technologies offer new possibilities for organizing or executing work in the context of Industry 4.0, the transformation of industrial processes also creates a need for new work practices.This book sheds light on the interplay of Industry 4.0 and new interaction technologies. It presents selected research articles on the topic of Human-Technology Interaction in the context of Industry 4.0. Researchers from various disciplines present the current state of research with regard to futureinteractions with production environments to develop a common vision of how to design future interactions in the industrial domain.In this context, various topics are covered: a detailed overview on assistive systems for supporting manual work is given, including technological and design aspects as well as implementation strategies. Industrial use-cases for extended reality (XR) technologies such as augmented and virtual reality (AR and VR) are presented, also covering aspects of how to author content in XR environments. The role of new work practices is examined, for example, by presenting concepts of gamification and human-machine teamwork for supporting well-being. Finally, topics of trust and technology acceptance are discussed in the context of Industry 4.0. 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Human factors research and design methods are provided and integrated into a human factors design lifecycle, and a discussion of regulatory requirements and procedures is provided, including guidance on what human factors activities should be conductedwhen and how they should be documented.This hands-on professional reference is an essential introduction and resource for students and practitioners in HFE, biomedical engineering, industrial design, graphic design, user-experience design, quality engineering, product management, and regulatory affairs.Teaches readers to design medical devices that are safer, more effective, and less error prone;Explains the role and responsibilities of regulatory agencies in medical device design;Introduces analysis and research methods such as UFMEA, task analysis, heuristic evaluation, and usability testing.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":52894886592791,"sku":null,"price":12080.49,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/9783030644338.jpg?v=1781258170"},{"product_id":"additive-manufacturing-hybrid-processes-for-composites-systems-9783030445225","title":"Additive Manufacturing Hybrid Processes for Composites Systems","description":"\u003cp\u003eThis book focuses on the emerging additive manufacturing technology and its applications beyond state-of-the-art, fibre-reinforced thermoplastics. 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