{"product_id":"101-design-methods-9781118330241","title":"101 Design Methods","description":"\u003cp\u003eThe first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":53852743172375,"sku":null,"price":3920.15,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/1597843.webp?v=1784051240","url":"https:\/\/payment.letskitaboo.com\/products\/101-design-methods-9781118330241","provider":"Kitaboo One eStore","version":"1.0","type":"link"}