{"product_id":"business-and-management-9783658453527","title":"Business and Management","description":"\u003cp\u003eThis book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management. Customer-Dominant Logic is an innovative marketing logic that consistently places the customer at the center of all business activities. This requires a fundamental shift in perspective, where the integration of the provider with the customer takes precedence over the integration of the customer with the provider.Based on the principles of Customer-Dominant Logic, the authors present their own and new systematic management approach. They introduce \u0026amp;quote;Customer-Dominant Management,\u0026amp;quote; detailing all necessary phases of a management process. Customer-Dominant Management aims to realize both customer and company goals through the establishment of a partnership with value-creating offerings in the customer ecosystem.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":54170425360663,"sku":null,"price":12449.44,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/9783658453527.jpg?v=1784540913","url":"https:\/\/payment.letskitaboo.com\/products\/business-and-management-9783658453527","provider":"Kitaboo One eStore","version":"1.0","type":"link"}