{"product_id":"cause-related-marketing-9783030654559","title":"Cause-Related Marketing","description":"\u003cp\u003eThis textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts. Lecturers will find the teaching notes provided with each case useful for the classroom.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":52928918454551,"sku":null,"price":10055.83,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/9783030654559.jpg?v=1781602613","url":"https:\/\/payment.letskitaboo.com\/products\/cause-related-marketing-9783030654559","provider":"Kitaboo One eStore","version":"1.0","type":"link"}