{"product_id":"conversations-with-marketing-masters-9780470687505","title":"Conversations with Marketing Masters","description":"\u003cp\u003eConversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":53848004919575,"sku":null,"price":4318.05,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/9780470687505.jpg?v=1784050351","url":"https:\/\/payment.letskitaboo.com\/products\/conversations-with-marketing-masters-9780470687505","provider":"Kitaboo One eStore","version":"1.0","type":"link"}