{"product_id":"copywriters-toolkit-9781444360813","title":"Copywriter's Toolkit","description":"\u003cp\u003eWritten from a real-world perspective by an award-winning copywriter\/producer\/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print \/ digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and\/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":53652004405527,"sku":null,"price":4705.49,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/9781444360813.jpg?v=1783596339","url":"https:\/\/payment.letskitaboo.com\/products\/copywriters-toolkit-9781444360813","provider":"Kitaboo One eStore","version":"1.0","type":"link"}