{"product_id":"customer-supplier-relationships-in-b2b-9783030409937","title":"Customer-Supplier Relationships in B2B","description":"\u003cp\u003eThis book explores customer-supplier relationships in B2B markets focusing on interaction between parties. Drawing on three fields of research – studies of relationships in marketing, social interactionism in sociology, and sense-making in social psychology – the author explores the concepts and roles of actors in business relationships and how the behaviour of actors within an interaction affects the development of those relationships. Based on a review of prior research and an original empirical study, the author argues that the presence of continuous close relationships between the customer and supplier organisations bestows features of a business network on B2B markets, with distinct interdependencies and ubiquitous interactions. Exploring buyer-seller interactions, the author contends that actors’ mutually perceived identities – continuously emergent and relationship-specific – are the main factor in the development of business relationships and discusses the implicationsfor management practice and research.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":52925891019031,"sku":null,"price":12080.49,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/9783030409937.jpg?v=1781594137","url":"https:\/\/payment.letskitaboo.com\/products\/customer-supplier-relationships-in-b2b-9783030409937","provider":"Kitaboo One eStore","version":"1.0","type":"link"}