{"product_id":"discursive-constructions-of-corporate-identities-by-chinese-banks-on-sina-weibo-9789811044694","title":"Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo","description":"\u003cp\u003eThis book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners\/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":53590212018455,"sku":null,"price":5639.05,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/9789811044694.jpg?v=1782725287","url":"https:\/\/payment.letskitaboo.com\/products\/discursive-constructions-of-corporate-identities-by-chinese-banks-on-sina-weibo-9789811044694","provider":"Kitaboo One eStore","version":"1.0","type":"link"}