{"product_id":"eboot-camp-9780470522400","title":"eBoot Camp","description":"\u003cp\u003eIn this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem. This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":53846226239767,"sku":null,"price":2354.71,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/9780470522400_b0e9fd5e-875b-47fd-8b40-79e421cc83b7.jpg?v=1784049561","url":"https:\/\/payment.letskitaboo.com\/products\/eboot-camp-9780470522400","provider":"Kitaboo One eStore","version":"1.0","type":"link"}