{"product_id":"growth-drivers-9781119961192","title":"Growth Drivers","description":"\u003cp\u003eThe Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":53921627406615,"sku":null,"price":3925.38,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/9781119961192.jpg?v=1784107976","url":"https:\/\/payment.letskitaboo.com\/products\/growth-drivers-9781119961192","provider":"Kitaboo One eStore","version":"1.0","type":"link"}