{"product_id":"heuristic-rhetoric-9783030984823","title":"Heuristic Rhetoric","description":"This book introduces a novel approach to the analysis and practice of persuasive speaking and writing: heuristic rhetoric. The new method has evolved to fulfil�the need at universities, government departments, political organisations, business enterprises and other public institutions for a modern practical alternative to classical rhetoric, which is, in the authors view, no longer capable of giving a complete description of contemporary, predominantly mediatised, forms of public persuasive discourse, whilst other competing disciplines, such as critical discourse analysis or strategic manoeuvring, have not yet produced a set of tools, which have the comprehensive nature and practical orientation of Classical Greek and Roman rhetorical system.�The book expounds heuristic rhetoric as an inter-disciplinary method to develop advanced skills of critical and strategic reasoning.�Applying a novel set of principles for the strategic analysis of persuasive reasoning in complex rhetorical situations, the method emphasizes preparing and continuously adjusting argumentation according to the demands of unpredictable circumstances. �","brand":"Gardners","offers":[{"title":"Default Title","offer_id":52927206588695,"sku":null,"price":14438.56,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/9783030984823.jpg?v=1777441923","url":"https:\/\/payment.letskitaboo.com\/products\/heuristic-rhetoric-9783030984823","provider":"Kitaboo One eStore","version":"1.0","type":"link"}