{"product_id":"how-to-persuade-people-who-dont-want-to-be-persuaded-9781118040102","title":"How to Persuade People Who Don't Want to be Persuaded","description":"\u003cp\u003eThe art of persuasion as taught by one of the world's most sought-after speakers and pitchmen In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind \u0026amp;quote;The Fright Challenge,\u0026amp;quote; \u0026amp;quote;The Transformation Mechanism,\u0026amp;quote; and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical, entertainment-based techniques, and has made them practical for everyday use-capable of influencing one person or a thousand, in business and in life. Joel Bauer (Los Angeles, CA) is an expert in performance-based live marketing who The Wall Street Journal online referred to as \u0026amp;quote;undoubtedly the chairman of the board\u0026amp;quote; of corporate tradeshow rain-making. Mark Levy (Chester, NJ) has written for the New York Times, has authored or coauthored three books, and is the founder of Levy Innovation, a consulting firm that makes individuals and companies memorable.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":53834739646743,"sku":null,"price":2616.48,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/1594815.webp?v=1784038486","url":"https:\/\/payment.letskitaboo.com\/products\/how-to-persuade-people-who-dont-want-to-be-persuaded-9781118040102","provider":"Kitaboo One eStore","version":"1.0","type":"link"}