{"product_id":"marketing-your-small-business-for-dummies-9781742469959","title":"Marketing Your Small Business For Dummies","description":"\u003cp\u003eCreated especially for the Australian customer! Attract customers and ensure the ongoing success of your small business with this no-nonsense guide Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank. Know your target market — identify your ideal customers, and what, how and why they buy Develop business and marketing plans — learn how to create them and why they''re so important Build effective databases — develop a database that creates business for you, without the headaches Solidify your branding — create a unique brand and keep it fresh and exciting Understand the power of advertising — assess if it''s right for your business and how to pick the right strategies Master publicity — get your business in the media with the right message Implement relationship marketing — develop and maintain networks to create new opportunities Embrace websites and online marketing — build a website that drives customers to you, and use online tools and search engines to generate business\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":53929954181399,"sku":null,"price":2683.24,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/9781742469959.jpg?v=1784110845","url":"https:\/\/payment.letskitaboo.com\/products\/marketing-your-small-business-for-dummies-9781742469959","provider":"Kitaboo One eStore","version":"1.0","type":"link"}