{"product_id":"multichannel-marketing-9781118059531","title":"Multichannel Marketing","description":"\u003cp\u003eNo longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":53836745048343,"sku":null,"price":3009.15,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/1595395.webp?v=1784039845","url":"https:\/\/payment.letskitaboo.com\/products\/multichannel-marketing-9781118059531","provider":"Kitaboo One eStore","version":"1.0","type":"link"}