{"product_id":"resistance-is-useless-9781119950035","title":"Resistance is Useless","description":"\u003cp\u003eThis book will show you how anyone can be persuaded to do anything. Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings.Resistance is Useless will show you how to: Change anyone's opinion on any subject. Transform a lynch mob into your most devout supporters. Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer. Understand how a perfect product demonstration can get you hurled into the street by security. Sell tanks to Genghis khan. Readership: General Business, customer service and sales.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":53921429946647,"sku":null,"price":1700.25,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/9781119950035.jpg?v=1784107923","url":"https:\/\/payment.letskitaboo.com\/products\/resistance-is-useless-9781119950035","provider":"Kitaboo One eStore","version":"1.0","type":"link"}