{"product_id":"ride-of-a-lifetime-9780470497890","title":"Ride of a Lifetime","description":"\u003cp\u003eTough, smart business advice from the star of the hit TLC reality show \u0026amp;quote;American Chopper\u0026amp;quote; Now in paperback, The Ride of a Lifetime elucidates the business principles that have made Paul Teutul Sr. and Orange County Choppers a household name. Paul's smart, commonsense business wisdom works for businesses both big and small in any industry. Here, he shows you firsthand how he built a uniquely successful business by working hard and demanding it from others; encouraging and embracing unfettered creativity; establishing well-defined roles for every team member and demanding they support each other; and using honest conflict and confrontation to solve problems and constantly innovate. Paul and his sons build the best one-of-a-kind choppers in the world with unrivaled passion, creativity, and honesty. The Ride of a Lifetime shows you how they do it. Offers an inside look at the business practices that built Orange County Choppers into a massively successful business Reveals a different side to the OCC family patriarch Full of practical, real world business principles that lead to unlimited success for any business The Ride of a Lifetime is a smart, tough-as-nails guide to business success that every entrepreneur should read.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":53652188856599,"sku":null,"price":1700.25,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/1475717.webp?v=1783597691","url":"https:\/\/payment.letskitaboo.com\/products\/ride-of-a-lifetime-9780470497890","provider":"Kitaboo One eStore","version":"1.0","type":"link"}