{"product_id":"service-management-and-marketing-9781119092841","title":"Service Management and Marketing","description":"\u003cp\u003eThis text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone. Describes the nature and scope of market-oriented management in service competition Takes a management approach and strategic focus Draws from a wide base of international research and provides numerous examples.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":53939322945815,"sku":null,"price":6014.39,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/9781119092841.jpg?v=1784116734","url":"https:\/\/payment.letskitaboo.com\/products\/service-management-and-marketing-9781119092841","provider":"Kitaboo One eStore","version":"1.0","type":"link"}