{"product_id":"smart-giving-is-good-business-9781118001622","title":"Smart Giving Is Good Business","description":"\u003cp\u003eAnswers to the 12 most common and critical questions about corporate giving In this groundbreaking resource, Weeden shows how to strategically plan, manage and evaluate corporate contributions. Questions include: Why Should We Give?; How Much?; Who Decides?; Does a Company Need a Foundation?; How to Give Products or Services?; How Do We Know What Works? The book covers a wide range of topics including: The case for conditional corporate philanthropy; increasing stewardship to give more; assigning responsibility for signature programs; how CEOs leverage contributions programs for maximum benefit; effectively staffing corporate contributions programs; the pros and cons of corporate foundations; and more. Offers benchmarks for determining if a business has a meaningful philanthropic program that fosters constructive corporate citizenship Reveals how an effective philanthropic program and commitment can be incorporated in any organization Contains a comprehensive review of the information corporations need to make informed decisions about giving The author offers a prescription for linking businesses with causes and the nonprofits addressing critical issues in a way that will preserve or restore services and activities essential to our quality of life.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":53833867231511,"sku":null,"price":4056.28,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/1594414.webp?v=1784037838","url":"https:\/\/payment.letskitaboo.com\/products\/smart-giving-is-good-business-9781118001622","provider":"Kitaboo One eStore","version":"1.0","type":"link"}