{"product_id":"spike-your-brand-roi-9781118976678","title":"Spike your Brand ROI","description":"\u003cp\u003eIncrease ROI through more effective brand marketing According to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call this creating engagement,\u0026amp;quote; and each comment, share, or re-tweet is supposed to be a win. But is this deluge of content really working to shift perception, change behavior, or sell products? The truth is, only 5% of people say that social media has a profound effect on their purchasing decisions. Moreover, only 2.7% of people are willing to stick their neck out on the line to recommend your brand via social media, a factor known as social risk. In SPIKE Your Brand ROI, public relations maven Adele Cehrs shares her strategy for effective engagement: it s all about timing. This book will teach you how to recognize, anticipate, or even create a SPIKE a Sudden Point of Interest that Kick-starts Exposure. This is your opportunity to reach people when they are primed to hear your message, and your brand is most relevant to their lives. Based on the author s actual engagements with clients like Yum Brands, Lockheed Martin, DuPont, and more, this practical guide outlines a new, pragmatic approach that will enable you to: Learn to recognize brand patterns that are driven by audience interests and outside events Focus your energy, resources, and money when your brand is top-of-mind Decrease your marketing spend while increasing your bottom-line benefits Maximize benefits or mitigate damage by anticipating when your company, association, or nonprofit is going to be in the spotlight Retool traditional word-of-mouth initiatives for optimum results With Adele Cehrs' proven methodology, you can turn a SPIKE into a strategic platform from which to improve results, build respect, and boost your ROI.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":53875679723799,"sku":null,"price":4187.17,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/1604702.webp?v=1784065397","url":"https:\/\/payment.letskitaboo.com\/products\/spike-your-brand-roi-9781118976678","provider":"Kitaboo One eStore","version":"1.0","type":"link"}