{"product_id":"business-and-management-9783031572340","title":"Business and Management","description":"\u003cp\u003eThis book investigates value co-creation processes within the context of circular entrepreneurship. By rooting the book in value co-creation theory, the author addresses the following research questions: How do value co-creation processes impact organizations? And how could circular firms gain legitimacy through value co-creation processes? Through an empirical study based on interviews with circular entrepreneurs and focus groups involving both entrepreneurs and a sample of co-creating customers, the author offers an empirical framework of value co-creation processes and resulting organizational changes. The book is informative for both academics and practitioners. From a theoretical point of view, it contributes to value co-creation theory, the growing circular entrepreneurship literature, and organizational studies. From a managerial perspective, it informs aspiring circular entrepreneurs and managers about the potential of value co-creation processes in supporting their firms in gaining legitimacy and becoming learning organizations.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":53578622927127,"sku":null,"price":5012.35,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/9783031572340.jpg?v=1782463780","url":"https:\/\/payment.letskitaboo.com\/te\/products\/business-and-management-9783031572340","provider":"Kitaboo One eStore","version":"1.0","type":"link"}