{"product_id":"dealing-with-socially-responsible-consumers-9789811944574","title":"Dealing with Socially Responsible Consumers","description":"\u003cp\u003eThis book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":53643719213335,"sku":null,"price":6880.35,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/9789811944574.jpg?v=1783497137","url":"https:\/\/payment.letskitaboo.com\/te\/products\/dealing-with-socially-responsible-consumers-9789811944574","provider":"Kitaboo One eStore","version":"1.0","type":"link"}