{"product_id":"digital-marketing-in-the-automotive-electronics-industry-9783031307201","title":"Digital Marketing in the Automotive Electronics Industry","description":"\u003cp\u003eThe book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical concepts, case studies, and tested models from practice. The book operationalizes the theory of approaches such as omni-channel marketing, and target driven performance marketing into practical and actionable approaches in large B2B companies in automotive sectors. The change management nature of the digital transformation of marketing is a common thread throughout the book and the experience of more than 10 practitioners, allowing readers to relate the content directly to their own business reality.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":52934583025943,"sku":null,"price":10055.83,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/9783031307201.jpg?v=1781614106","url":"https:\/\/payment.letskitaboo.com\/te\/products\/digital-marketing-in-the-automotive-electronics-industry-9783031307201","provider":"Kitaboo One eStore","version":"1.0","type":"link"}