{"product_id":"get-out-the-vote-9780815725695","title":"Get Out the Vote","description":"\u003cdiv\u003e\n\u003cp\u003eThe most important element in every election is getting voters to the polls—these get-out-the-vote (GOTV) efforts make the difference between winning and losing office.\u003c\/p\u003e\n\u003cp\u003eWith the first two editions of \u003ci\u003eGet Out the Vote\u003c\/i\u003e, Donald P. Green and Alan S. Gerber broke ground by introducing a new scientific approach to the challenge of voter mobilization that profoundly influenced how campaigns operate. \u003ci\u003eGet Out the Vote\u003c\/i\u003e has become the reference text for those who manage campaigns and study voter mobilization.\u003c\/p\u003e\n\u003cp\u003eIn this expanded and updated edition, Green and Gerber incorporate data from more than 100 new studies, which shed new light on the costeffectiveness and efficiency of various campaign tactics, including door-todoor canvassing, email, direct mail, and telephone calls. Two new chapters focus on the effectiveness of registration drives and messaging tactics.\u003c\/p\u003e\n\u003cp\u003eThe new \u003ci\u003eGet Out the Vote\u003c\/i\u003e will be available as the country gears up for the 2016 presidential campaign. This readable, practical guide on voter mobilization is sure to be an important resource for consultants, candidates, and grassroots organizations, as well as a valuable teaching tool in courses on campaigns and elections.\u003c\/p\u003e\n\u003cp\u003ePraise for Previous Editions:\u003c\/p\u003e\n\u003cp\u003e\"Green and Gerber have studied turnout for years. Their findings, based on dozens of controlled experiments done as part of actual campaigns, are summarized in... \u003ci\u003eGet Out the Vote\u003c\/i\u003e, which is bound to become a bible for politicians and activists of all stripes.\" —Alan Krueger in the \u003ci\u003eNew York Times \u003c\/i\u003e \" \u003ci\u003eGet Out the Vote\u003c\/i\u003e shatters conventional wisdom about GOTV.\" —Hal Malchow in \u003ci\u003eCampaigns and Elections \u003c\/i\u003e \"Green and Gerber's recent book represents important innovations in the study of turnout.\" — \u003ci\u003ePolitical Science Review \u003c\/i\u003e \"Green and Gerber have provided a valuable resource for grassroots campaigns across the spectrum.\" — \u003ci\u003eNational Journal\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":52887653548311,"sku":null,"price":0.01,"currency_code":"INR","in_stock":true}],"url":"https:\/\/payment.letskitaboo.com\/te\/products\/get-out-the-vote-9780815725695","provider":"Kitaboo One eStore","version":"1.0","type":"link"}