{"product_id":"management-for-professionals-9783658351854","title":"Management for Professionals","description":"\u003cp\u003eThis book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":54167731142935,"sku":null,"price":6880.35,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/9783658351854.jpg?v=1784539267","url":"https:\/\/payment.letskitaboo.com\/te\/products\/management-for-professionals-9783658351854","provider":"Kitaboo One eStore","version":"1.0","type":"link"}