{"product_id":"new-technologies-and-branding-9781119510550","title":"New Technologies and Branding","description":"\u003cp\u003eBetween cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":53908226933015,"sku":null,"price":18187.14,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/9781119510550.jpg?v=1784099356","url":"https:\/\/payment.letskitaboo.com\/te\/products\/new-technologies-and-branding-9781119510550","provider":"Kitaboo One eStore","version":"1.0","type":"link"}