{"product_id":"palgrave-studies-in-marketing-organizations-and-society-9783031883491","title":"Palgrave Studies in Marketing, Organizations and Society","description":"\u003cp\u003eThis book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public, and those affiliated with governmental entities. Addressing a perceived gap in the current literature, the chapters delineate contemporary challenges and propose potential solutions for each stakeholder group, prioritizing the strategic and cross-instrumental dimensions. Offering a comprehensive examination of relationship-oriented sustainability marketing in the contemporary landscape, this work will acquaint researchers with the challenges related to stakeholder engagement in sustainability marketing and advance scholarship on effectively managing stakeholder relationships.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":53579583586583,"sku":null,"price":16231.5,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/9783031883491.jpg?v=1782479234","url":"https:\/\/payment.letskitaboo.com\/te\/products\/palgrave-studies-in-marketing-organizations-and-society-9783031883491","provider":"Kitaboo One eStore","version":"1.0","type":"link"}