{"product_id":"socio-tech-innovation-9783030395544","title":"Socio-Tech Innovation","description":"\u003cp\u003eThis book defines socio-technological innovation and lays out different aspects of technology innovation and adoption literature as applied to socio-tech innovation and entrepreneurship. Socio-tech innovation refers to novel solutions that involve development or adoption of technological innovations to address social and\/or environmental problems with a view towards creating benefit for the larger whole rather than just for the owners or investors. Unlike conventional technological innovation, socio-tech innovation either develops a product specifically for underserved markets and adopts a model in which the market is not an afterthought but the rai-son d’etre. Social ventures have not been as successful in scaling up, though technology innovation-led ventures have; therefore, meaningful actionable insights that can help social ventures scale up successfully can be gleaned by this process. This book offers researchers in innovation and entrepreneurship programs a uniqueand interdisciplinary approach to studying social innovation that is grounded in technology innovation. This book features a series of socio-tech venture cases that illustrate these dynamics and can be used in undergraduate and graduate courses.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":52932010803479,"sku":null,"price":12080.49,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/9783030395544.jpg?v=1781609290","url":"https:\/\/payment.letskitaboo.com\/te\/products\/socio-tech-innovation-9783030395544","provider":"Kitaboo One eStore","version":"1.0","type":"link"}