{"product_id":"strategy-and-communication-for-innovation-9783319495422","title":"Strategy and Communication for Innovation","description":"\u003cp\u003eThis contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume \"Strategy and Communication for Innovation\" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":52926271095063,"sku":null,"price":21528.92,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/9783319495422.jpg?v=1781594853","url":"https:\/\/payment.letskitaboo.com\/te\/products\/strategy-and-communication-for-innovation-9783319495422","provider":"Kitaboo One eStore","version":"1.0","type":"link"}