{"product_id":"beam-straight-up-9781118438152","title":"Beam, Straight Up","description":"\u003cp\u003eAn insider's look at the Jim Beam brand, from a 7th generation Master Distiller Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth \u0026amp;quote;growing up Beam\u0026amp;quote; in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand. Includes details of Fred Noe's life on the road, spreading the bourbon gospel Describes Fred's journey to becoming the face of one of America's most iconic brands Shares a simple primer on how bourbon is made Offers cocktail and food recipes For anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, Beam, Straight Up will detail the family business, and its role in helping to shape it.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":53856093077783,"sku":null,"price":2354.71,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/1598935.webp?v=1784053442","url":"https:\/\/payment.letskitaboo.com\/ur\/products\/beam-straight-up-9781118438152","provider":"Kitaboo One eStore","version":"1.0","type":"link"}