{"product_id":"beyond-advertising-9781119074090","title":"Beyond Advertising","description":"\u003cp\u003eThe fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today s unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world s most forward-thinking executives, innovators, and academics all grappling with today s unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":53877917155607,"sku":null,"price":3009.15,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/9781119074090.jpg?v=1784066664","url":"https:\/\/payment.letskitaboo.com\/ur\/products\/beyond-advertising-9781119074090","provider":"Kitaboo One eStore","version":"1.0","type":"link"}