{"product_id":"big-brown-9781118041093","title":"Big Brown","description":"\u003cp\u003eAlthough its brown vans are on every block and its delivery service reaches more than 200 countries, UPS is among the world s most underestimated and misunderstood companies. For the first time, a UPS lifer tells the behind-the-scenes story of how a small messenger service became a business giant. Big Brown reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey one of the greatest unknown capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash a model that is still reflected in UPS culture today. Big Brown examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations; from its historical anti-marketing bias (why brown?) to its sterling brand loyalty and reputation for quality.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":53834858692887,"sku":null,"price":2748.69,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/1594865.webp?v=1784038566","url":"https:\/\/payment.letskitaboo.com\/ur\/products\/big-brown-9781118041093","provider":"Kitaboo One eStore","version":"1.0","type":"link"}