{"product_id":"brand-and-myth-9783662706787","title":"Brand and Myth","description":"\u003cp\u003eBrand and Myth A Cultural-Philosophical Consideration Brands reflect the desires of the modern individual. In Nike, it’s the hope of achieving success by simply doing it; in a Mercedes, it’s the pursuit of status; and in a MasterCard, it encapsulates the longing for those moments that cannot be bought with money (but for which you still need money). The list can go on for a long time. Despite the fact that these brand messages are understood across various cultures, they have played a secondary role in cultural-philosophical debates. To professional thinkers, brands appear, at best, as banal and, at worst, as instruments in a malign illusionary context. They are seen as expressions of capitalism, something to be viewed critically, and thus rejected. From a more neutral standpoint, the engagement with brands is understood as a subject of business administration, marketing, and design, and therefore considered outside of one’s own area of expertise.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":54180222566679,"sku":null,"price":3502.11,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/9783662706787.jpg?v=1784548582","url":"https:\/\/payment.letskitaboo.com\/ur\/products\/brand-and-myth-9783662706787","provider":"Kitaboo One eStore","version":"1.0","type":"link"}