{"product_id":"business-and-management-9783031959219","title":"Business and Management","description":"\u003cp\u003eThis book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mix strategies, innovation, and technology applications for competitive markets. This updated edition discusses applied marketing concepts in real-life situations, incorporating new insights on the role of technology in marketing, with a particular emphasis on AI and machine learning, while also addressing topics related to consumer privacy and data protection. It will serve as a valuable resource for researchers interested in marketing in the digital age.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":53579773051159,"sku":null,"price":16231.5,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/9783031959219.jpg?v=1782480304","url":"https:\/\/payment.letskitaboo.com\/ur\/products\/business-and-management-9783031959219","provider":"Kitaboo One eStore","version":"1.0","type":"link"}