{"product_id":"future-of-business-and-finance-9783031904974","title":"Future of Business and Finance","description":"\u003cp\u003eThis book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions. While complexity rises, tools like big data and AI offer decision-making solutions. Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. Authors advocate an integrated \u0026amp;quote;value-to-value segmentation\u0026amp;quote; approach, reconciling customer and company perspectives. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":53573477695767,"sku":null,"price":8772.55,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/9783031904974.jpg?v=1782393924","url":"https:\/\/payment.letskitaboo.com\/ur\/products\/future-of-business-and-finance-9783031904974","provider":"Kitaboo One eStore","version":"1.0","type":"link"}