{"product_id":"getting-innovation-right-9781118461433","title":"Getting Innovation Right","description":"\u003cp\u003eReal-world strategies for uncovering potential and capitalizing on opportunity Innovation is worth little unless it generates lasting success, and gaining measurable results from new ideas requires more than creative risk-taking. Successful innovation demands a tactical approach, and Getting Innovation Right reveals how your company can secure real traction and growth in the marketplace. With Seth Kahan's outcome-based approach, based on his experience leading innovation initiatives at a diverse range of organizations, you will identify the inflection points that generate market opportunities for your company and leverage the best techniques for securing a foothold in a lucrative new space. Offers a framework of 7 key activities for results-driven innovation, from intelligence-gathering through execution Goes beyond abstract advice to offer hands-on approaches that are relevant and applicable in any organization The companion and follow-up to Seth Kahan's bestselling first book,Getting Change Right and FastCompany.com blog Leading Change Grounded in market-based reality, Getting Innovation Right is an indispensable resource for leaders looking to drive results and move in fresh directions.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":53856815939863,"sku":null,"price":2878.27,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/1599190.webp?v=1784053901","url":"https:\/\/payment.letskitaboo.com\/ur\/products\/getting-innovation-right-9781118461433","provider":"Kitaboo One eStore","version":"1.0","type":"link"}