{"product_id":"india-studies-in-business-and-economics-9783319463926","title":"India Studies in Business and Economics","description":"\u003cp\u003eIndia is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R\u0026amp;D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":52915872170263,"sku":null,"price":12080.49,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/9783319463926.jpg?v=1781586219","url":"https:\/\/payment.letskitaboo.com\/ur\/products\/india-studies-in-business-and-economics-9783319463926","provider":"Kitaboo One eStore","version":"1.0","type":"link"}