{"product_id":"innovation-and-export-9781119881520","title":"Innovation and Export","description":"\u003cp\u003eThe concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":53920379502871,"sku":null,"price":18056.25,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/9781119881520_7395ce4f-cf03-4a10-be38-29be48b50bc5.jpg?v=1784107616","url":"https:\/\/payment.letskitaboo.com\/ur\/products\/innovation-and-export-9781119881520","provider":"Kitaboo One eStore","version":"1.0","type":"link"}