{"product_id":"its-not-just-pr-9781118554043","title":"It's Not Just PR","description":"\u003cp\u003eIn the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society s values, knowledge, and perceptions. Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles Balanced, well organized, and clearly written by two leading scholars\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":53859177562391,"sku":null,"price":4443.71,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/1599976.webp?v=1784055402","url":"https:\/\/payment.letskitaboo.com\/ur\/products\/its-not-just-pr-9781118554043","provider":"Kitaboo One eStore","version":"1.0","type":"link"}