{"product_id":"john-pearce-and-the-rise-of-the-mass-food-market-in-london-1870-1930-9783030270957","title":"John Pearce and the Rise of the Mass Food Market in London, 1870-1930","description":"\u003cp\u003eAt the center of sweeping change to food retailing practices in Victorian and Edwardian England lies one man: John Pearce. An innovative businessman and a quintessential rags-to-riches success story, Pearce was at the forefront of the rise of the mass food market in London. With his catering company Pearce \u0026amp; Plenty, he fed millions of workers who wanted fast, nutritious, and tasty food. David W. Gutzke mines a wide range of primary sources to offer a portrait of a pivotal figure in London and a leader of the temperance catering movement who had “done more than can be readily recognised to render London a sober city.”  By studying Pearce’s companies as well as those of his competitors, this book documents a half century of changing consumption habits in London.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":52916705067287,"sku":null,"price":7422.41,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/9783030270957.jpg?v=1781591747","url":"https:\/\/payment.letskitaboo.com\/ur\/products\/john-pearce-and-the-rise-of-the-mass-food-market-in-london-1870-1930-9783030270957","provider":"Kitaboo One eStore","version":"1.0","type":"link"}