{"product_id":"managing-corporate-social-responsibility-9781118106662","title":"Managing Corporate Social Responsibility","description":"\u003cp\u003eManaging Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":53837753254167,"sku":null,"price":9155.75,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/1595824.webp?v=1784040556","url":"https:\/\/payment.letskitaboo.com\/ur\/products\/managing-corporate-social-responsibility-9781118106662","provider":"Kitaboo One eStore","version":"1.0","type":"link"}