{"product_id":"market-value-pricing-9783030107345","title":"Market-Value Pricing","description":"\u003cp\u003eThis book highlights essential concepts, models, and processes that help those responsible for making pricing decisions – whether professionally or privately – to effectively engage in product pricing activities.  Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing™ Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a product’s price.  This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":52929901232407,"sku":null,"price":7422.41,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/9783030107345.jpg?v=1781603919","url":"https:\/\/payment.letskitaboo.com\/ur\/products\/market-value-pricing-9783030107345","provider":"Kitaboo One eStore","version":"1.0","type":"link"}