{"product_id":"markt-und-unternehmensentwicklung-markets-and-organisations-9783658488901","title":"Markt- und Unternehmensentwicklung Markets and Organisations","description":"\u003cp\u003eInnovating organizations struggle to select suitable co-creators and their ideas. Co-creating market relevance is challenging, as one's own contributions often lead to evaluation biases, such as the “IKEA Effect – When Labor Leads to Love,” the foundation of this book. Transcending organizational boundaries requires transcending individual evaluation. Intersubjectivity is essential for this step. This work suggests using intersubjectivity as a concept for more efficient open innovation beyond individual biases. The exploratory sequential research design aims to develop a comprehensive understanding of evaluation biases and the concept of intersubjectivity in open innovation. It begins with qualitative inquiry, including a narrative literature review and expert interviews, followed by the identification and empirical testing of novel intersubjectivity-related variables through laboratory and field experiments. In addition to its theoretical implications, this book presents a typology of contexts requiring intersubjectivity and provides a working model to guide organizations and intermediaries in their co-creation practices.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":54170223706391,"sku":null,"price":11198.24,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/9783658488901.jpg?v=1784540792","url":"https:\/\/payment.letskitaboo.com\/ur\/products\/markt-und-unternehmensentwicklung-markets-and-organisations-9783658488901","provider":"Kitaboo One eStore","version":"1.0","type":"link"}