{"product_id":"persuade-9781119778721","title":"Persuade","description":"\u003cp\u003eTransform your ability to persuade and negotiate with this practical new resource In Persuade: The 4-Step Process to Influence People and Decisions, accomplished sales, negotiation, and influence experts Andres Lares, Jeff Cochran, and Shaun Digan PhD deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting. In this important book you'll discover: Original research and scientific studies shedding light on the human decision-making processes that drive success and failure in virtually all interactions Real world examples and practical exercises to illustrate and practice the concepts discussed A fun yet rigorous approach of a complex subject that can be practically applied in any business situation Persuade is perfect for executives, managers, entrepreneurs, and other business leaders and will earn a place in the libraries of any professional who negotiates or influences on a regular basis. It is an invaluable resource for anyone seeking to improve their persuasion or deal-making abilities.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":53917529080087,"sku":null,"price":2748.69,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/9781119778721.jpg?v=1784104357","url":"https:\/\/payment.letskitaboo.com\/ur\/products\/persuade-9781119778721","provider":"Kitaboo One eStore","version":"1.0","type":"link"}