{"product_id":"pop-up-business-for-dummies-9781118443477","title":"Pop-Up Business For Dummies","description":"\u003cp\u003eWhether you re just starting out and want to test the viability of your business, or you re an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They re a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay. Inside Pop-Up Business For Dummies, you ll find: Planning your pop-up venture - whether it s a shop, studio, gallery, or community hub. Finding the right space for you. Negotiating with the landlord and sorting out the legalities. Fixing up and fitting out your space on a budget. Pulling in the punters - advertising and marketing your pop-up. Managing a successful pop-up business day-to-day. Closing up shop efficiently. Lots of case studies, checklists, tips and hints from experienced pop-up people!\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":53856174604567,"sku":null,"price":1700.25,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/1598958.webp?v=1784053490","url":"https:\/\/payment.letskitaboo.com\/ur\/products\/pop-up-business-for-dummies-9781118443477","provider":"Kitaboo One eStore","version":"1.0","type":"link"}