{"product_id":"powerlines-9780470885291","title":"Powerlines","description":"\u003cp\u003ePowerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign. Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building. Silver Medal Winner, Advertising\/Marketing\/PR\/Event Planning Category, Axiom Business Book Awards (2009)\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":53829651005719,"sku":null,"price":2354.71,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/9780470885291.jpg?v=1784035110","url":"https:\/\/payment.letskitaboo.com\/ur\/products\/powerlines-9780470885291","provider":"Kitaboo One eStore","version":"1.0","type":"link"}