{"product_id":"springer-texts-in-business-and-economics-9783319500911","title":"Springer Texts in Business and Economics","description":"This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC).  New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters.  Wherever appropriate, material on Social Commerce has been added to existing chapters.  Supplementary material includes an Instructor's Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files.The book is organized into 12 chapters grouped into 6 parts.  Part 1 is an Introduction to E-Commerce and E-Marketplaces.  Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks.  Part 4 examines EC Support Services,and Part 5 looks at E-Commerce Strategy and Implementation.  Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.\u003cthe following=\"\u0026amp;quote;\u0026amp;quote;\" tutorials=\"\u0026amp;quote;\u0026amp;quote;\" are=\"\u0026amp;quote;\u0026amp;quote;\" not=\"\u0026amp;quote;\u0026amp;quote;\" related=\"\u0026amp;quote;\u0026amp;quote;\" to=\"\u0026amp;quote;\u0026amp;quote;\" any=\"\u0026amp;quote;\u0026amp;quote;\" specific=\"\u0026amp;quote;\u0026amp;quote;\" chapter.=\"\u0026amp;quote;\u0026amp;quote;\" they=\"\u0026amp;quote;\u0026amp;quote;\" cover=\"\u0026amp;quote;\u0026amp;quote;\" the=\"\u0026amp;quote;\u0026amp;quote;\" essentials=\"\u0026amp;quote;\u0026amp;quote;\" technologies=\"\u0026amp;quote;\u0026amp;quote;\" and=\"\u0026amp;quote;\u0026amp;quote;\" provide=\"\u0026amp;quote;\u0026amp;quote;\" a=\"\u0026amp;quote;\u0026amp;quote;\" guide=\"\u0026amp;quote;\u0026amp;quote;\" resources.=\"\u0026amp;quote;\u0026amp;quote;\"\u003e\u003c\/the\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":52915756859671,"sku":null,"price":10055.83,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/9783319500911.jpg?v=1781529543","url":"https:\/\/payment.letskitaboo.com\/ur\/products\/springer-texts-in-business-and-economics-9783319500911","provider":"Kitaboo One eStore","version":"1.0","type":"link"}