{"product_id":"why-killer-products-dont-sell-9781907293474","title":"Why Killer Products Don't Sell","description":"\u003cp\u003eComing from conversations with executive teams of technology companies, venture capitalists, and M\u0026amp;A advisers, the insights contained in Why Killer Products Don''t Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different ''Buying Cultures'' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company''s product mix (''offering'' vs ''buying culture''), and a transformation approach to optimize sales and improve competitiveness.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":53928797995287,"sku":null,"price":1962.04,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0679\/6918\/8119\/files\/9781907293474.jpg?v=1784110306","url":"https:\/\/payment.letskitaboo.com\/ur\/products\/why-killer-products-dont-sell-9781907293474","provider":"Kitaboo One eStore","version":"1.0","type":"link"}