Elite China
Elite China
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ISBN: 9781118179215
Author: Kitaboo eStore
Publisher: Gardners
Published Date: December 27, 2011
Access Validity: 3 Years from Date of Purchase
Book Type:
Digital eBook
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A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.
