Innovating for the Middle of the Pyramid in Emerging Countries
Innovating for the Middle of the Pyramid in Emerging Countries
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ISBN: 9781108570145
Author: Kitaboo eStore
Publisher: Gardners
Published Date: March 04, 2021
Access Validity: 3 Years from Date of Purchase
Book Type:
Digital eBook
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Explains how firms innovate for the new and growing middle classes in emerging economies, i.e. the middle of the pyramid.
