Keep Your Donors
Keep Your Donors
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ISBN: 9781118044865
Author: Kitaboo eStore
Publisher: Gardners
Published Date: January 04, 2011
Access Validity: 3 Years from Date of Purchase
Book Type:
Digital eBook
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Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donorsand keeping themfor many years to come.
